This is It

Houston This Is It Soul Food began its legacy in 1959 and is still flourishing and standing strong as the fourth generation works diligently to accept ownership. Craig Joseph inherited the family restaurant from his grandparents with the understanding that the road to success is not easy or straight, but as long as he has determination, perseverance, faith, and Jesus, he will be successful. Frank Jones, the founder of This Is It, inspired Craig and made sure that he followed these principles: always maintain public acceptance: don’t forget your roots: always protect your wealth and share it with family and friends.

Get ready for surprises at This Is It Soul Food. From Beyoncé Carter to NFL Houston Texans players, even Mayors and Hollywood Superstars drop by to join the excitement!